Luxury Lifestyle Brand · Creative Direction & Brand Execution
Role: Creative Lead / Art Direction
Focus: Brand Identity, Campaigns, Apparel, Experiential, Content
CLUB O is a luxury lifestyle brand emerging from the Miss Universe ecosystem, focused on elevated beauty, wellness, and community experiences. I led creative direction and visual execution across brand identity, campaigns, apparel, and live events—shaping a cohesive visual world across digital, physical, and experiential touchpoints.
Year
2023-2025
Responsibilities
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Led creative direction and visual execution across all brand touchpoints
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Defined and maintained brand identity systems and visual standards
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Directed photography and video concepts, mood, and styling
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Oversaw campaign creative for product launches and promotions
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Designed and produced apparel and merch collections from concept to print
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Managed DTG and vinyl print workflows and production assets
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Shaped experiential branding for live events, signage, and presentations
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Collaborated with leadership to translate strategy into visual storytelling.
Campaign Photography — Art Direction
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Brand Identity / Web Design
